Ontario sports betting standards restrict marketing, but not product

The Alcohol and Gaming Commission of Ontario (AGCO) has published draft sports betting regulations for the province, with restrictions on marketing similar to Ontario’s proposed online casino rules.

Currently, only the Ontario Lottery and Gaming Corporation may offer online gambling, but that is set to change with the provincial government taking steps to liberalise the market.

Operators will be allowed to take bets on individual sporting events, after a bill to permit single-event wagering was signed into law. Before this, only bets on three or more events were permitted.

The Canadian Gaming Association (CGA) pointed out that the rules do not include any product restrictions, as betting exchanges, daily fantasy sports, esports bets, and live in-game wagering all permitted.

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