Mobile sports betting app WynnBet – from operator Wynn Resorts – has announced that it will partner with basketball legend Shaquille O’Neal, appointing him as the app’s new brand ambassador.
As part of the partnership, O’Neal will take on a strategic consultancy role within WynnBet.
He will also feature predominantly in WynnBet media, including TV, print and digital.
In addition, O’Neal will attend WynnBet in-person events and will guest star in WynnBet media partner ventures, such as Blue Wire Podcasts, Cumulus Media and Minute Media
“Shaquille O’Neal has been a great friend of Wynn Las Vegas for many years, and we are thrilled to expand our relationship with him through a partnership with WynnBET,” said Craig Billings, Wynn Interactive CEO.
“A successful businessman, NBA legend and one of the most well-known personalities in sports media, we believe our players will enjoy interacting with him through the WynnBET app and are excited to feature Shaq in our advertising campaign set to debut later this summer.”
O’Neal will also launch his own free-to-play game, Shaqpot, through the WynnBet app.
“I love working with my friends at Wynn Resorts and I am so excited to take WynnBET to new heights,” said O’Neal.
“Mobile sports betting is having a major moment, and I believe that WynnBET will be a powerful force in the industry.”
