Bally’s Corporation has completed the acquisition of Telescope, a provider of real-time audience engagement solutions for live events, gamified second screen experiences and interactive live streams.
Financial terms of the deal were not disclosed, but Bally’s said Telescope’s products will amplify its Bally’s Interactive, BallyBet and Bally’s Sports brands, offering users an integrated experience whereby they can engage on a range of platforms and channels.
Bally’s added that by delivering customised and interactive content, as well as engaging social experiences, Telescope will provide opportunities for Bally’s to attract a younger demographic and augment its customer base.
“Mobile technology continues to play an increasingly significant role in sports betting and igaming, and Telescope brings an expert level of creativity, innovation, and effectiveness in the social and digital media space that we are confident will enhance our customers’ interactivity and engagement with our products,” Bally’s senior vice president of strategy and interactive, Adi Dhandhania, said.
