Caesars Entertainment has entered into a partnership with National Football League (NFL) team the Houston Texans, while Kindred Group-owned Unibet has linked up with the Pittsburgh Steelers.
The agreement between Caesars and the Texans will see the operator become the official casino partner of the franchise from the 2021 season, which kicks off on September 9.
The deal will focus around the Caesars Rewards customer loyalty program, with this to be integrated into the team’s promotional channels including in-stadium signage and digital and traditional media assets.
Caesars Rewards will also sponsor the free-to-play ‘Schedule Pick ‘Em’ game, whereby fans can submit their matchup predictions for a chance to win prizes such as a paid trip to a Caesars property and game tickets.
In addition, at each home game, one Texans season ticket holder will be selected for a chance to win an all-inclusive trip to Las Vegas. Nevada.
