Stats Perform signed a three-year extension to its data partnership with Eredivisie Media & Marketing CV, the media division of Dutch football’s top tier Eredivisie.
Under the deal, Stats Perform will serve as the league’s official data partner for the next three years.
Stats Perform will exclusively manage and collect Opta data for nine domestic competitions in the Netherlands, as well as support the league’s broadcast partner ESPN with live feeds and editorial support services.
Feeds, incorporating advanced Opta Analytics, will be delivered from all games across the men’s Eredivisie, Eerste Division, KNVB Beker and Super Cup, in addition to live updates from the men’s Tweede Divisie and the women’s Eredivisie and KNVB Becker.
The arrangement will allow ESPN access to tools from Stats Perform’s PressBox platform and PressBox Video, the latter of which comprises an archive of video content for use in broadcast.
“Opta data enables us to share a wide range of facts and stories with our audience and through the utilisation of PressBox, I am confident that we will be able to share even richer player insights with fans of Dutch football going into 2021-22,” Eredivisie Media & Marketing’s head of digital Matthijs van Elk said.
Stats Perform’s chief right officer Alex Rice added: “As the Official Data partner of Eredivisie, we are looking forward to seeing Opta data powering the league’s entire digital ecosystem, covering men’s and women’s competitions, as well as across the official channels of the league’s broadcast partner, ESPN.
“At Stats Perform we aim to empower our partners by helping them develop and evolve their coverage and through the implementation of PressBox, we are confident that we will be able to help ESPN deliver fast, compelling stories on the standout performers each week, courtesy of advanced data insights.”
