The partnership provides global brand visibility and AstroPay profile raising among sport fans around the world. AstroPay will not only be visible on the pitch-side LED advertising at the Premier League matches, but the brand will activate with a suite of partnership rights.
The partnership complements AstroPay’s recent announcement to re-energise its sponsorship deal with Burnley Football Club, which saw it become the Clarets’ official payment solutions partner and sleeve sponsor for the 2021/22 season.
Mikael Lijtenstein, CEO of AstroPay, said: “Like many UK and international football fans, we are excited to start the new season of the world’s most watched football league. The English Premier League has always been very competitive, popular, and global, which sees brands using the event as the perfect vehicle for driving brand awareness, interest and revenue.
“We are thrilled to begin our new partnership with Wolves. They’re an ambitious club with an exciting development and it matches the global spirit of AstroPay.”
Wolves’ general manager for marketing and commercial growth, Russell Jones, said: “We are excited to work alongside AstroPay as we welcome them into our pack ahead of what promises to be a really exciting new Premier League season.”
