Esports Entertainment Group has entered into a partnership with National Football League (NFL) franchise the Indianapolis Colts.
Under the multi-year agreement, Esports Entertainment will serve as the official esports tournament platform provider of the Colts.
Esports Entertainment will operate co-branded esports tournaments annually for the Colts, utilizing its Esports Gaming League platform.
In addition, Esports Entertainment will leverage player imagery within the team’s local market, as well as work with the Colts to promote the tournaments via digital marketing across social media, email, mobile, and online.
“The popularity of esports has soared since the start of the pandemic, and we are excited to work with Esports Entertainment to operate exciting, action-packed tournaments that we believe will be very popular with Colts fans and a fun way to compete in an entertaining and social environment with gamers throughout our fan base,” Colts chief sales and marketing officer Roger VanDerSnick said.
Esports Entertainment has similar deals in place with a number of other teams across the NFL, National Hockey League, National Basketball Association and Major League Soccer.
Grant Johnson, chief executive of Esports Entertainment, said: “We continue to build on our momentum in the professional sports community and are excited to add the Colts as our latest top tier partner.
“Esports provides a relatively new avenue for teams to strengthen connections with their fans, and the Colts recognize how our robust tournament platform can help them achieve their fan engagement goals.”