Betting and technology brand Parimatch has signed deals with three premier league clubs and extended deals with two in an effort to expand its number of English football club partners.
Parimatch signed new deals with Aston Villa, Brighton and Hove Albion and Southampton, and extended existing deals with Everton and Leicester City, on August 21st.
This comes as Parimatch entered into a partnership with Chelsea last month, bringing the total number of team deals to six.
The deals cover aspects such as online and offline rights, club merchandise and access to club assets.
“Our determined expansion into global sports propositions is the subject of huge pride to everyone at Parimatch Tech,” said Roman Syrotian, co-CEO of Parimatch Tech.
“We are glad to be partnered with these clubs and are excited to utilize the upcoming opportunities these ventures present mutually.”
The deals also pertain to joint projects, advertisements and fan giveaways.
Syrotian continued, “Parimatch is in awe of the clubs’ great history and hopes to contribute to their success in the coming years.”
“We are also honored to have Chelsea, Everton, and Leicester City by our side, and can’t wait to see our partners on the pitch — showing their passion for football and, naturally, winning.”