Online betting operator Betano has been named as a new sponsor of Portuguese footballing giants FC Porto.
ballFC Porto becomes the sixth Portuguese club to be sponsored by the Kaizen Gaming-owned brand since its launch in Portugal in 2019. Sporting Lisbon, SL Benfica, SC Braga, Marítimo and Os Belenenses have all signed similar sponsorship deals with the company.
Kaizen Gaming’s chief marketing officer Panos Konstantopoulos said: “We are very excited to be able to announce our partnership with FC Porto, one of the most historic clubs in Europe, with numerous trophies at national and European level.
“We are looking forward to starting to work with this great club and, as we do with all our partners, we are planning a series of social initiatives. This sponsorship agreement marks, once again, the importance of the Portuguese market for Kaizen Gaming.”
Via both the Betano and Stoiximan brands, Kaizen Gaming also sponsors Fluminense and Atlético Mineiro in Brazil, Olympiacos and PAOK Salónica in Greece, FCSB and Univ. Craiova in Romania and Apoel, Omonia, Apollon Limassol and Pafos FC in Cyprus.
Porto’s director of commercial Rui Lousa added: “For us this is an extremely important agreement, as we are always looking to partner with strong partners, especially in an area as important as this. It was an easy understanding, because there was a great desire on the part of both parties to close this agreement.
“We are very pleased to have Betano as Betting Sponsor and our wish is that this will be a good partnership for everyone.”