Kambi Group has entered into a multi-channel agreement with the Tohono O’odham Nation’s Desert Diamond Casinos, which will benefit from Kambi’s online and on-property sportsbook products.
As part of the deal, Kambi will operate retail sportsbooks at Desert Diamond Casinos’ West Valley, Sahuarita, and Tuscon, Arizona locations. The Tohono O’oodham Nation was one of 10 Arizona Indian tribes to be granted an Arizona sports betting license in August 2021 ahead of the market opening in September.
Kambi and Desert Diamond Casinos expect to launch retail sportsbooks in Q4 of 2021, with an online sportsbook set to follow.
Kristian Nylén, Kambi chief executive officer, said: “We are very proud to partner with Desert Diamond Casinos & Entertainment, a deal which further strengthens Kambi’s strong relationship with tribal casino operators.
“Desert Diamond Casinos is renowned for offering world-class gaming and entertainment experiences and complements Kambi’s strategy to partner with market leaders. We look forward to working with them closely to deliver high-quality and exciting sports betting experiences to both its on-property patrons and online customers in the state of Arizona.”
Kambi will offer some of its best technology at the three Desert Diamond locations, including self-service kiosks, bring-your-own-device technology, and the company’s in-event parlay product.
Mike Bean, CEO, Desert Diamond Casinos & Entertainment, said: “We are delighted to sign this multi-year agreement with Kambi, which has a proven track record in sportsbook provision across the globe.
“This exciting partnership provides Desert Diamond with the ability to leverage its long standing, well-regarded brand to provide our guests with a leading sports betting product across multiple channels.”
