Platform provider and operator group Soft2Bet has appointed Kiril Nestorovski, formerly head of sales at EveryMatrix, as its new director of B2B.
In his new role, Nestorovski will be responsible for leading and executing expansion strategies for Soft2Bet’s B2B products and services in new, emerging and diverse markets.
Nestorovski joins Soft2Bet after almost four years with EveryMatrix, where he served as both head of sales and commercial director for PartnerMatrix.
Prior to this, he spent 18 months with Extreme Live Gaming, first as senior account manager and then head of account management.
Nestorovski also served as business development executive and business development manager at NetRefer during a 14-month spell with the business.
Earlier in his career, Nestorovski spent time with HSBC, Habitat for Humanity Macedonia, Synergie Effekte, Seavus Group and Stopanska Banka.
“I am happy to be given the opportunity to contribute to the continued success of Soft2Bet and leverage my experience and expertise in this challenging industry to help accelerate the Soft2Bet Rocketship to new heights,” Nestorovski said.
Soft2Bet chief executive Boris Chaikin added: “We’re delighted to have Kiril on board in this vital position. His insight and experience are a great fit for Soft2Bet, and with his appointment, we are emphasising our commitment to ensuring Soft2Bet recruits top talent and gets closer to the realisation of our ambitions to successfully grow our company and enter new regulated markets.”
The appointment marks the latest senior hire at Soft2Bet, which earlier this year also named Peter Christian Noer as its regional manager for Nordic markets and Pablo Ferreira as chief marketing officer.
