Sports data and AI technology provider Stats Perform has entered into a partnership with the A-Leagues, the organisation that manages the top level of men’s, women’s and esports football in Australia.
Under the deal, Stats Perform’s Opta data will now power all A-Leagues digital content, and support partners in creating experiences for fans.
Data will be delivered through a range of Opta data feeds, with Stats Perform’s widgets to provide data-powered solutions for use across digital and social platforms, before, during and after matches.
Content will include previews, recaps and bios for A-Leagues clubs, broadcasters and media ahead of matches, along with a selection of other editorial and video wire content.
“Our content is driven by data at every level in order to create the best possible experience for fans,” A-League director of content Richard Bayliss said. “A partnership like this enables us to deliver the most innovative and engaging content, to enhance our storytelling capability, and to offer deeper, fresher insights into every match.
“The better we get at telling the stories of the players and of the matches, the more fans can connect with the game.”
Stats Perform has similar deals in place with a number of other leading football leagues and organisations, including England’s Premier League, Spain’s LaLiga, Major League Soccer in the US and the Dutch Eredivisie.
Stats Perform chief revenue officer Steve Xeller added: “We are excited to help further the expansion and development of the game of football. With our data the A-Leagues will be able to not just reach their fans but will be able to engage with them in ways they haven’t been able to.
“The A-Leagues have tremendous reach and we are thrilled to be a part of that.”
