Kambi in sportsbook deal with Affinity

Kambi Group is to provide its online and on-property sportsbook to Affinity Interactive, an omnichannel gaming industry leader, to power the latter’s sports betting offering, DRF Sports.The multi-year partnership will provide AI with access to Kambi’s best-in-class betting solutions, from compliance provision and odds compiling to customer intelligence and risk management, all built on Kambi’s proprietary software platform.

AI’s significant online and mobile presence, including the iconic Daily Racing Form, a leading provider of data and editorial coverage to horse racing and sports enthusiasts in North America, and DRF Bets, one of America’s fastest-growing online and mobile wagering platforms, will enable it to provide Kambi’s technology and services instantly to customers.

Kambi is a leading B2B provider of premium sports betting technology and services to the regulated global betting and gaming industry, with dozens of partnerships across six continents.

The multi-state agreement will introduce the Kambi-powered sportsbook online in Iowa before launching in additional states throughout 2022 and beyond.

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