Kambi Group is to provide its online and on-property sportsbook to Affinity Interactive, an omnichannel gaming industry leader, to power the latter’s sports betting offering, DRF Sports.
The multi-year partnership will provide AI with access to Kambi’s best-in-class betting solutions, from compliance provision and odds compiling to customer intelligence and risk management, all built on Kambi’s proprietary software platform.
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AI’s significant online and mobile presence, including the iconic Daily Racing Form, a leading provider of data and editorial coverage to horse racing and sports enthusiasts in North America, and DRF Bets, one of America’s fastest-growing online and mobile wagering platforms, will enable it to provide Kambi’s technology and services instantly to customers.
Kambi is a leading B2B provider of premium sports betting technology and services to the regulated global betting and gaming industry, with dozens of partnerships across six continents.
The multi-state agreement will introduce the Kambi-powered sportsbook online in Iowa before launching in additional states throughout 2022 and beyond.