Online gambling performance marketing business Thimba Media has purchased igaming customer acquisition business Seven Star Digital for an undisclosed amount.
Acquired on a cash-free and debt-free basis, Ireland-based Thimba Media said that the purchase would consolidate its position in the UK, a market that it said will represent 20% of its total revenue in 2022.
Seven Star Digital, which counts Topratedcasinos.co.uk, Topratedcasinos.ie, Compare.bet and Gamblingdeals.com among its network of assets, will continue to operate independently from its current base in London.
“The UK market is of specific interest to us due to its strong underlying remote gaming growth, digital penetration and stable local regulation,” Thimba Media chief executive Chris Russell said.
“I believe that adding Thimba Media’s commercial and operational capacity to this business will help the current team to grow the business into a market leader in the coming years.”
Seven Star Digital founder Luke Eales added: “We established and sustained a key role in the highly competitive, regulated UK market, which is no easy feat. Now I’m genuinely excited to watch Seven Star’s next moves unfold, and I’m sure both its comparison sites and its fantastic team will enjoy further success.”
The acquisition comes after Thimba Media in April last year also purchased the online casino assets of Swedish digital publisher Astro Media Group.
Thimba Media paid $1.8m (£1.3m/€1.6m) to purchase the assets, which it said were online casino product comparison portals across predominantly locally regulated markets including Sweden, the UK and Latvia.
