Rush Street Interactive has partnered with Mexican media business Grupo Multimedios to launch its online betting and gaming products in Mexico.
The two businesses have agreed a 25-year partnership in which Rush Street Interactive will operate both online casino and sports betting across Mexico through Grupo Multimedios’ licence.
Rush Street Interactive is expected to launch in Mexico in the second quarter of this year.
“We are excited to partner with Grupo Multimedios, one of the most respected media enterprises in Mexico, which we believe will serve as a great accelerant for building our online gaming operations in the country,” Rush Street Interactive chief executive Richard Schwartz said. “Mexico represents an attractive market opportunity, with a population of more than 130 million, which, when combined with Colombia’s population of 50 million, will expand RSI’s offering in Latin America significantly.
“We were deeply impressed by Grupo Multimedios’ management team and long track record of success, including the growth of its digital businesses in Mexico, which will be extremely valuable as we launch and grow our business in Mexico.”
As well as its business in the US, Rush Street Interactive has operated the RushBet.co site in Colombia since 2018, a move that made the business the first US gaming company to launch in Latin America.
“As the first US gaming company to launch a regulated online gaming sportsbook in Latin America, we have a deep understanding and appreciation for the communities where we operate and the localisation that is needed to thrive in the Latin American market,” Schwartz added. “We look forward to leveraging the infrastructure, operations team, and relationships developed during our five years of business in Latin America as we expand our best-in-class online gaming platform to a growing Mexico market.
“We are thrilled to build on our existing success in Latin America and will continue to expand our presence in the region and globally,” said Mr. Schwartz.
Multimedios co-CEO Angel Cong said RSi’s existing track record in both countries was a major part of why the partnership made sense.
“It is very exciting to start this partnership with RSI, their experience and amazing team will help our group achieve a new partnered vision of continuous growth and entrepreneurship,” Cong said. “RSI has been successful in the American and Colombian online casino and sportsbook markets; we have no doubt that together we will achieve the same in Mexico.
“With this partnership, both RSI and Multimedios will take advantage of our media assets to be a strong and successful competitor.”
