Sports data and AI technology provider Stats Perform has signed a deal to become the exclusive data and integrity partner of the Thailand Football Association.
The eight-year agreement will see Stats Perform brand Opta and RunningBall exclusively collect and distribute real time scores and data from Thai League 1, League 2, FA Cup and League Cup football competitions, as well as Thai national team fixtures.
Patit Suphaphongs, general secretary of the Football Association of Thailand, said: “We are delighted to be partnering with the best-known and most trusted data provider to the world’s leading sports leagues.
“Our alignment with Stats Perform means the highest quality live stats, analysis & tools that will help us attract more fans and sponsors, enhance traditional broadcasts, power outstanding fantasy products and supercharge our social, online and offline presence.
“We know how their services and the famous Opta brand have helped other leagues, teams and players elevate their profiles and are thrilled to have access to the same proven strategies in Thailand.”
Stats Perform, who recently secured accreditation from the International Betting Integrity Association (IBIA) for the second year running, recently signed similar deals with Australia’s A-Leagues and the Women’s Super League.
Stats Perform vice president Steve Cliffe added: “We describe Stats Perform as the DNA of sport because our content is the deeply-embedded code that helps sport grow by giving fans, media and sponsors the right information, in the right amount of detail, in the right way.
“We’re very excited to now be working with the Thailand Football Association and helping them ensure that the standards of their pre-game, live and post-game coverage reflect the high calibre of play on the field.”
