Flutter-owned FanDuel has chosen Mischief @ No Fixed Address as the new creative agency for its online casino business, Fanduel Casino.
Throughout the partnership Mischief will be responsible for creative duties relating to FanDuel Casino.
The partnership’s debut campaign is set to launch towards the end of 2022.
Daniele Phillips, VP of casino brand strategy at FanDuel Group, said the deal will allow FanDuel to gain more market access in the US.
“We’re entering uncharted territory as more and more states begin to welcome online casinos,” said Phillips. “And as FanDuel Casino introduces and acquaints itself to people across North America, we want to do it in an unexpected way that is so distant from category conventions.”
In May, FanDuel appointed former PokerStars director Asaf Noifeld as managing director of FanDuel Casino.
In the same month, Andrew Sheh was named the new chief technology officer of FanDuel.
“This is a sector ripe for disruption,” continued Phillips. “So it’s only fitting that our agency partner specialises in blowing stuff up. Mischief is the leader of disruption and strategically powerful ideas which have proven to move business time and time again. We can’t wait to make an impact together.”
Greg Hahn, co-founder and CCO of Mischief, added: “We’re looking forward to creating an unmistakable edge for FanDuel Casino. The FanDuel team are our kind of people: savvy, strategic, and up for rocking the boat. We’re really excited to be partnering.”
