Greentube, the interactive arm of Novomatic, has appointed Felipe Ludeña as its first chief sportsbook officer, with chief operating officer Georg Gubo replacing him as managing director of the Admiral Sportwetten business.
Ludeña officially joined Greentube and also took a seat on the developer’s board as part of a strategic move to strengthen the collaboration between the two businesses.
Gubo will combine his new role with his current position as COO.
“With our continued strong performance in regulated markets across the world, it is a natural evolution for Greentube to fully immerse itself in the wider entertainment industry,” Ludeña said.
“I am honoured to be appointed as the company’s first Chief Sportsbook Officer. While Greentube has a vast heritage in online gaming, we want to engage players across a variety of different online verticals in future months and years.”
Gubo added: “There are clear synergies between Admiral and Greentube that can help to drive growth for both parties. These new appointments will help to inform that strategy.
“On a personal note, it’s a privilege to join a company as prestigious as Admiral as managing director and I believe the future is bright for all involved.”
