Fantasy sports and sports betting operator DraftKings has announced that DJ Steve Aoki is to become the brand ambassador for the business’s non-fungible token (NFT) market, DraftKings Marketplace.
Aoki will promote the digital marketplace, with a particular focus on DraftKings Reignmakers franchise, a series where users buy and trade NFT player cards to be used in fantasy sports-style contests, where players compete against each other for cash prizes.
Aoki will cooperate on and promote digital collectibles in the DraftKings Marketplace, with Aoki’s first group of products, Aoki 2022 All-Star Access Pass, set to be released on 14 September.
DraftKings co-founder Matt Kalish commented on the announcement:
“Steve Aoki is globally recognized for his contributions to the music industry and more recently, for his involvement with digital collectibles. I am excited to welcome him to the DraftKings family.”
“Having him on board will provide us with a refreshing perspective for future, community-driven projects, and I look forward to bringing new experiences to our customers and to Steve’s fans.”
Aoki added: “I am excited to be working with DraftKings to build out the next generation of fantasy sports. Through Reignmakers Football, DraftKings customers can have ownership of their rosters in an innovative way that Web3 can provide.”
DraftKings launched its NFT market in August 2021, initially featuring products involving celebrities such as Wayne Gretzky, Tony Hawk, Naomi Osaka and Tiger Woods. The worldwide NFT market suffered in 2022, as part of the year’s wider decline in cryptocurrency prices.