Online gaming operator TonyBet has launched in Latvia having invested €1.5m (£1.2m/$1.4m) in preparing for the launch.
TonyBet will be available in Latvia through the TonyBet.lv domain.
TonyBet will offer sports betting, online casino and live casino to residents of Latvia.
The operator will also have special sports betting offers available during the 2022 FIFA World Cup, which will take place from 20 November to 18 December in Qatar.
“Since the beginning of our operation in Latvia, we have become a member of the Latvian Interactive Gambling Association, or LIAB, and have introduced all the necessary tools for responsible gaming,” said Valters Rozmanis, country manager of TonyBet for Latvia.
“We will take special care to provide players with not only an exciting and innovative gaming experience, but also services that are offered in a responsible manner and environment.”
TonyBet is currently live in a number of countries, including Canada, Spain, Estonia and Malta.
“Currently, the development focus of TonyBet is on the Baltic states, Spain and Great Britain, and we are really pleased to start our operations in Latvia,” said Victors Troicins, CEO of TonyBet. “For players in Latvia, we are committed to providing safe, secure, innovative and exciting online gaming.”
“We will adopt our 11-year international experience and best practices regarding the protection of players from possible risks created by the industry, and we will also implement them in Latvia through Neccton, which is an innovative, digital solution created in Austria to promote customer protection.”