Online gambling operator StarCasinò has become the latest brand to enter an ‘infotainment’ partnership with an Italian Serie A football club, linking up with AS Roma.
Under the deal, the StarCasinò Sport infotainment website will become a premium partner of the team.
AS Roma fans will be able to access a range of dedicated club content on StarCasinò Sport, as well as win exclusive prizes.
The partnership complies with Italy’s strict rules on gambling-related marketing, with all gambling advertising having been effectively banned in the country under the so-called “dignity decree”.
As the deal is based on StarCasinò Sport, rather than the StarCasinò Sport brand operation, it is allowed under Italy’s laws.
LeoVegas Group last week entered into a partnership with Inter Milan via its LeoVegas.News brand.
“We are particularly happy with this partnership we wanted to work with AS Roma both for its importance and for that unique link between the city and the team, identifying the fans as the real protagonists of the football experience, just like StarCasinò Sport does,” StarCasinò Sport managing director Stefano Tino said.
“Furthermore, with the arrival of the new ownership, an even more ambitious footballing environment has been created and the foundations are being built for an important future worldwide.”
