Online casino brand PlayStar has partnered Colorado land-based group GF Gaming to secure speedy access to the state’s online casino market when the vertical is legalised.
At present, online casino is still not regulated in the Centennial State, but through this joining of forces, PlayStar has positioned itself to have fast market access once it is given the green light.
GF Gaming is the owner of Famous Bonanza and Easy Street Casinos, meaning it is set to receive an online gaming licence which would allow PlayStar to operate in the state.
PlayStar said it hopes to bring what it calls “a truly unique online experience” to market.
“Having seen what PlayStar has already achieved with its innovative and incredibly successful New Jersey launch, we had no doubts whatsoever that the brand was the perfect online partner for us in Colorado,” said GF Gaming general manager Roger Brown.
“Like us, PlayStar is a company that places a lot of emphasis on supporting the local community through promotions and partnerships – and when Colorado realises the vast potential of legal internet-based gaming, we’re confident they’ll deliver a first-class online casino experience to players in our state.”
PlayStar is already looking ahead and is assessing how to expand these plans into further markets when regulation allows.
“With New Jersey, Pennsylvania, Indiana and now Colorado market access secured, along with more announcements coming, we’ve secured a growth path well into the future. However, we’re not stopping there, with further market access being high on the agenda as we head off to G2E this week,” said PlayStar co-founder and chief business development officer Adam Noble.