Player reactivation and retention specialist Enteractive Ltd has expanded its market reach in the US after securing a new service licence in Pennsylvania.
Issued by the Pennsylvania Gaming Control Board (PGCB), the license will enable Enteractive to engage with players in Pennsylvania on behalf of sportsbook brands that are also licensed in the state.
This will include rolling out its (Re)Activation Cloud platform that allows operators to target selected audience segments such as registered users who have not yet deposited.
The license adds to Enteractive’s existing service license from the New Jersey Division of Gaming Enforcement, which was issued in April 2021, while the provider is also active in Illinois.
“After the early success Enteractive has seen in the US market and the positive way players are responding to our one-to-one personal approach, we’re proud to announce that we are expanding our reach into Pennsylvania state,” Enteractive chief business officer Andrew Foster said.
“It’s encouraging to see that the US audience is as appreciative of a personal, qualitative approach as the other global audiences we engage with on behalf of operator brands.”
Enteractive chief executive Mikael Hansson added, “With this Pennsylvania license in addition to our license in New Jersey, we’re available to support player retention for sportsbooks in the two largest online gambling states of the US.
“With some leading US brands already working with our stateside teams, our journey across the pond gets more exciting each day.”