French lottery operator les Française des Jeux (FDJ) has announced the launch of a new online poker offering, the business’s first foray into the vertical.
The first poker product launched by FDJ is Jackpot Sit & Go, which will be available through its ParionsSport en ligne mobile application, and will be followed in future by other games. The company has stated that the group’s experimentation in the new vertical is part of a wider strategy to bolster the business’s presence in the French online gaming market.
“We’re pleased to offer our players a new range of games,” FDJ head of sports betting and poker Richard Courtois. “They’ll be able to use the ParionsSport en ligne app to enjoy a recreational poker range that is designed for all types of players.
“This move enables FDJ to round out our presence in the online gaming market, in line with our strategy focusing on growth and ongoing innovation, based on a business model that combines performance and responsibility to keep gaming fun.”
The games will run through gaming supplier Playtech’s iPoker offering. The business has stated that it intends to expand its range of poker products to include all online poker formats approved by France’s regulator Autorité Nationale des Jeux.
FDJ reported strong revenue growth in its Q3 financial statement, leading to an increase of the group’s full year revenue projections.
“Our digital business continues to attract a growing number of players, almost five million,” said FDJ chairwomen and CEO Stéphane Pallez. “The good performance expected for the full year reflects the relevance of our strategy, which is based on these two distribution channels, and confirms our long-term responsible growth model.”