Aspire Global, a subsidiary of online gambling technology provider NeoGames, has entered into a partnership with land-based UK operator group, Metropolitan Gaming.
Under the agreement, Aspire Global will provide its full suite of solutions to Metropolitan to help power the operator’s new digital offering.
The deal will include incorporating the Aspire Global player account management platform, managed services and casino aggregation solution.
Metropolitan operates eight premium, land-based casino across the UK including the Empire Casino in Leicester Square in London.
“We see great opportunities within multi-channel solutions and the superior, additional entertainment options this approach presents to players,” Metropolitan’s chief executive Michael Silberling said.
“Aspire Global’s track record as a platform provider in the UK, covering all verticals with class leading content, was impressive and we are delighted to have partnered with them to make this important step.
Aspire Global’s managing director Antoine Bonello added: “In regulated markets across the world, land-based operators are exploring options to present their customers with a fully rounded, all-encompassing entertainment experience.
“As a leading UK brand, Metropolitan Gaming sought a partner that was able to offer an advanced technology-based solution that included all gaming verticals, along with Managed Services, and we are delighted to have been selected.
“It is an important deal for us and one that speaks of our strength in successfully delivering everything operators need to branch out into the online universe.”
The deal comes after NeoGames earlier this month entered into a joint venture operating agreement with lottery solutions specialist Pollard Banknote with respect to NeoPollard Interactive (NPI).
NeoGames and Pollard Banknote have been running NPI as an online lottery solutions provider joint venture for some time, but the new deal and subsequent amendment to the parties’ Michigan Joint Venture Agreement will formalised this arrangement.