Content publisher and playAWARDS loyalty platform developer PlayStudios announced the appointment of Mickey Sonnino as its new chief operating officer.
Based in Tel Aviv, Israel and reporting directly to founder and chief executive Andrew Pascal, Sonnino will have operational responsibility for studios in the Americas, Middle East, Europe and Asia.
Sonnino joins PlayStudios after most recently working as senior vice president of strategic communication at Playtika. She spent over seven-and-a-half years at Playtika, also serving as general manager for Slotomania and vice president of marketing and monetisation for Slotoman and director of monetisation for Slotoman.
Prior to this, Sonnino was senior brand manager for Revlon, first in New York and later in London, while she also had spells as senior brand manager at Bristol-Myers Squibb and as a software developer for QXL.
“The playAWARDS platform is an innovative player retention tool for the gaming industry and offers rewards partners access to a highly motivated and unusually focused audience of players who in turn can enjoy rewards from some of the world’s best-known brands,” Sonnino said.
“Gaming lies at the intersection of entertainment and media, and I believe PlayStudios is uniquely positioned to exploit its unique position and rapidly growing potential. I am excited to contribute and help guide the company during this dynamic stage in its evolution,”
PlayStudios CEO Pascal added: “Mickey Sonnino’s breadth and depth of experience in both gaming and consumer marketing will bolster our company’s operating performance and further establish PlayStudios as an innovator in the gaming industry.
“Her background and sensibilities make her ideally suited to further advance our unique position as the leaders in rewarded play.”
