Independent bookmaker BoyleSports has agreed a new two-year partnership with English Premier League football club Newcastle United.
BoyleSports will serve as the official UK and Ireland betting partner of the team and also work with the club on a range of activations, competitions and experiences for fans.
The bookmaker will install retail across the team’s St. James’ Park home stadium, allowing fans attending matches to place bets inside the ground.
In addition, supporters will have access to a range of exclusive promotions and special offers around Newcastle matchdays.
“As we expand in the UK, BoyleSports are delighted to be teaming up with the great team at Newcastle United,” BoyleSports chief executive Mark Kemp said.
“As an official partner for the new season, we look forward to BoyleSports betting being available online, on mobile and at the fantastic St. James’ Park.”
Newcastle United’s head of commercial Dale Aitchison added: “BoyleSports has long had an affinity with football and we are pleased to be working together to offer a first-class betting service for supporters on a matchday at St. James’ Park.”
