Kambi acquires esports data and odds provider

Kambi Group has acquired global esports specialist Abios in a deal which transforms Kambi into a leading provider of esports products and services.The agreement consists of an initial consideration of SEK150m, paid in cash, with up to SEK120m to be paid in earnouts related to product development and the future revenue performance of Abios.

Founded in Stockholm in 2013, Abios is a B2B esports company which provides data, odds and visualisation services to industry operators including Kindred Group, LeoVegas Group and Pinnacle Sports, as well as major technology companies such as Microsoft. Its services are delivered by approximately 40 staff members based in Stockholm and Manila.

In 2020, Abios generated revenue of SEK18m and, following the acquisition, will continue to provide products and services to both Kambi and non-Kambi customers, in turn broadening the group’s revenue streams and expanding Kambi’s reach into new business areas.

Spearheaded by CEO Oskar Fröberg and CTO Anton Janér, both of whom will remain in their leadership roles following the acquisition, Abios is a major player in the esports landscape, driven by its in-house data management and technology, as well as its deep knowledge and passion for esports.

The combination of these valuable capabilities will enable Kambi to offer a best-in-class esports product and expedite Abios’ growth, and is fully aligned with Kambi’s strategy to integrate specialised high-tech trading units into its modularised platform.

The esports wagering market is on a steep growth trajectory and is projected to double in size by 2025, representing an important future revenue stream for Kambi given the current and latent opportunity in Europe and the US, respectively.

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