Game development and distribution platform TreSensa has joined forces with mobile payments firm Fortumo to bring in-application purchasing using carrier billing to TreSensa‘s gaming network.
HTML5 developers that publish apps through TreSensa will now be able to generate additional revenue through mobile payments.
Developers are not required to do any additional integration for in-app purchasing as mobile payments are available across the entire TreSensa platform.
Robert Grossberg, chief executive officer of TreSensa, said the partnership would allow developers to take full advantage of the growing mobile web games market.
“In-app purchasing has become the industry standard business model for mobile games,” Grossberg said.
“In partnership with Fortumo, we are now making this seamless payment solution available to HTML5 developers as well.
“Mobile web games have tremendous growth opportunities ahead and developers can now easily take advantage of this.”
Rain Rannu, co-founder and chief executive officer of Fortumo, added: “There are over four billion people in the world who do not have a credit card but who are able to make payments online using carrier billing.
“Because the payment flow of carrier billing is much more seamless, carrier billing outperforms credit cards in terms of conversion, especially on mobile devices.”
source : www.igamingbusiness.com
