Digital sports media business Playmaker announced the launch of a new content vertical for the sports betting and revealed renowned poker player Jeff Gross as its latest investor.
mericanPlaymaker Betting will feature a range of sports betting content, events and games with the aim of improving engagement with players and fans between the ages of 21 and 34.
Playmaker soft-launched the new sports betting vertical in early August in partnership with a number of operators including BetMGM and Circa Sports, and will now seek to extend this across the industry.
“We see the future of sports betting content being short-form, snackable video and audio content, as well as two-way, conversational live experiences, from events to SMS, streaming and everything in between,” Playmaker chief executive Brandon Harris said.
“We will create content and experiences that are fun, engaging and informative first, and naturally introduce sports betting into the conversation,” continued Harris.
