Indian online poker operator Adda52 have partnered Israeli marketing and customer retention software supplier Optimove as it looks to develop a more efficient marketing strategy.The deal will see the India-facing operator gain access to the same solutions that Optimove supplies to high-profile international customers such as 888Poker.
It will enable Adda52 to provide its players with more targeted promotions, offers and incentives, with Optimove’s behavioural analytics solutions tracking the effectiveness of each campaign. This will allow Adda52 to micro-segment customers, gaining a better understanding of their needs.
“Optimove is an end to end marketing and costumer segmentation software provider in the online gaming niche,” Adda52 founder and director Anuj Gupta said of the partnership. “With their experience with online poker companies, they bring on board a repertoire of software products which will ensure we understand what our customer, the poker player, wants.”
“We will now be able to access and appraise our promotions better and cater our offers to customer requirements,” Gupta continued. “In other words, our poker players will be able to get maximum benefit with no change on the front end.”
Adda52 is one of the highest-profile operators in the Indian market with over 300,000 users, and offers online poker and rummy. Another local operator, Mirch Entertainment, recently partnered with Sweden’s Cubeia to launch an online poker offering, although rummy remains the most popular gaming product in the country.
source : www.gamingintelligence.com
