Evolution Gaming, which specialises in video-streamed live dealer gaming, has struck a deal to launch Evolution Live Roulette on the mobile bingo service offered by Rank Group’s Mecca brand.
According to Mecca, mobile is the company’s fastest growing vertical, with the majority of the brand’s new player acquisitions coming via the platform.
Mecca has 96 bingo clubs in the UK and provides one of the UK’s most popular community gaming websites with associated bingo apps.
“RNG games have always been popular with our Bingo players, with up to 80% of our casino games’ revenue generated by roulette,” Rank Digital’s head of Games, Alex Franklin, said.
“Now, with Evolution’s world-class live roulette, we are able to offer our players a fun, fresh and exciting alternative to RNG roulette for the first time.”
Sebastian Johannisson, Evolution’s head of account management, added: “Online and mobile bingo is a very social and community-orientated game with players chatting with each other while they play.
“Live Casino also offers this element with the ability to interact with the dealer through live chat and to hear the dealer’s verbal responses and game commentary. Added to that, roulette is an endlessly exciting numbers-based game just like Bingo, so there’s a great deal of synergy between the two games.
“Mecca is looking to replicate the success achieved by Rank Group’s Grosvenor Casinos, who have benefited from a strong contribution to revenue and profits from their own Evolution-hosted live casino games and dedicated environment at our Riga studios.”
source : www.igamingbusiness.com
