Online gaming operator 666Bet has signed a deal with Leyton Orient to become the official shirt sponsor of the London-based football club for the 2014-15 Football League season. As well as appearing on the Football League One team’s strip, 666Bet will also offer fans exclusive offers and special odds through its website.
It becomes the second football partnership for the Isle of Man-licensed operator, which recently agreed a deal to become Premier League side West Bromwich Albion’s Asian betting partner.
Leyton Orient commercial manager Tom Jeffes said he was delighted to welcome 666Bet as the club’s main shirt sponsor in what he called “a fantastic deal for both parties.”
“Obviously it has taken longer than hoped to make this announcement but we had to take our time and ensure that we had the very best possible deal for the club and of course 666Bet, especially in light of all the changes at the club over the summer,” Jeffes continued. “I hope this will be the start of a long and successful partnership for both of us.”
Chief executive of 666Bet Barry Martin added that it was a very exciting time for Leyton Orient, saying that he was excited for the season to start after the club missed out on promotion in the play-off final last year.
“It was obviously disappointing that the team didn’t win promotion last season, but the squad looks really strong and they have a great chance of going one step further come May,” Martin said. “666Bet are a passionate new player in the sports betting market and Orient are exactly the type of hungry, up-and-coming club we want to be associated with.”
“They have a great fan base and we’ll be offering them plenty of exciting special bets and promo offers on the O’s games this season,” he added.
source : www.gamingintelligence.com
