Betting software provider Onionsack has named former William Hill Online managing director Andrew Lee as the company’s new chairman, and announced it will now go by the brand name Voxbet.
Lee has held prominent roles within the gaming industry outside of his spell at William Hill, such as his time as president of WorldRemit and a stint as managing director of international sportsbook at The Stars Group.
Lee said: “I’m thrilled to join the talented Voxbet team at such an exciting time for the business. Its pioneering technology is already proven with leading international operators.
“I believe Voxbet has one of the most applicable ideas in the market, in that it solves a genuine problem for sportsbooks and its customers as well as creating new opportunities for customer reach. There is no more timely story in our sector than this one.”
Voxbet founder and CEO Jonathan Power added: “We’re delighted that Andy has agreed to come on board as chairman, as we seek to rapidly expand and grow our global customer base. His focus as a leader is proven at tier one operators – he led the mobile-first charge successfully at William Hill Online and sees the coming evolution to voice-first.
“Andy has a track record of succeeding by being ahead of the curve. We’re already enjoying the benefit of Andy’s analytical eye and strategic planning and when he speaks people listen. That’s priceless for us.”
On the rebrand, Voxbet believes the move signifies the company’s mission to “transform the user experience for sports bettors of every generation and territory.”
Power continued: “Genuine innovation comes so rarely to our sector. But when it does, it’s invariably salient and universally adopted. Our proven success in understanding text bets gives us a distinct head start in terms of voice interfaces in the sports betting space.
“As such, the rebrand to Voxbet feels a judicious one, in that it immediately identifies our area of expertise in natural-language bet-processing, and points the way to how we envisage betting evolving in the future.”
