Betradar, the sport betting data brand of Sportradar, has announced the launch of its Live Channel for retail betting shops with German bookmaker Tipico.
The live sports channel has already launched in more than 200 Tipico shops across Germany, with the bookmaker now planning to connect up to 1,000 shops and expand links in Austria, Belgium and Denmark.
Launched in 2013, Betradar’s Live Channel combines live odds, statistic and picture from sporting events around the world on a single screen.
The streaming service offers a range of sporting events such as France’s Ligue 1 top-tier football club competition, the Liga ACB Spanish basketball league and ATP tennis tournaments.
Live Channel currently provides live sports coverage for an average of 12 hours per day.
“Betradar’s Live Channel is an intelligent and attractive live streaming solution that significantly improves our retail business,” Tipico’s director communication and marketing, Christian Gruber, said.
“Our customers can look forward to a new live streaming experience combining excitement, entertainment and information.”
Erik Lorenz, managing director of sales at Sportradar, added: “The partnership is a great addition to our success story of our innovative combination of live sports broadcasts around the clock with all the relevant information such live statistics and live odds on a single screen.
“Tipico will be able to provide their clients with a new level of entertainment and drive their business.”
source : www.igamingbusiness.com
