UK-based interactive gaming company NetPlay TV has cited the success of its marketing strategy for a year-on-year increase in revenue during the six months through to June 30, 2014.
The firm posted revenue of £14.5 million (€18.2 million/$23.6 million) in the first half of 2014, which represents a slight increase on the £14.2 million achieved in the corresponding period last year.
NetPlay TV also witnessed a jump in the number of new depositing players, with the company reporting a total of 40,585 in the period, up 24% from 32,618 last year.
In addition, the number of active depositing players also increased by 29% from 48,218 in H1 of 2013 to 62,356 in the same period this year.
However, NetPlay TV also recorded a drop in earnings before interest, tax, depreciation and amortisation, which fell from £2.7 million last year to £2.2 million in the first half of this year.
In addition, profit after tax fell by about 50% from £2.4 million in the first half of 2013 to £1.2 million this year,
Despite this, NetPlay TV was able to increase its interim dividend by 22% from 0.18 pence per share last year to 0.22 pence per share this year.
In addition, the firm has also recorded a positive start to the third quarter, with average daily net revenue up 6% on the previous year.
Charles Butler, group chief executive of NetPlay TV said: “The period has been one of adjustment for the sector as a whole and notwithstanding this, we are pleased to be reporting increased levels of both new depositing players and active depositing players, an illustration of the success of our marketing strategy.
“We have worked hard during the period in preparing the business for the six months ahead, ensuring it is well positioned post the impending legislative changes.”
Meanwhile, NetPlay TV has also announced that Clive Jones is to step down as non-executive chairman of the company.
Jones, who has served as non-executive chairman since June 2009, will be replaced by Butler, who himself will step down as chief executive officer of the firm.
Commercial director Bjarke Larsen will become interim chief executive officer on a temporary basis while the company seeks a replacement for Butler.
The board changes will take effect from September 15.
source : www.igamingbusiness.com
