Irish bookmaker Paddy Power has moved to strengthen its mobile offering by entering into a deal with application intelligence company AppDynamics.
According to various media reports, the bookmaker will use AppDynamics’s Application Performance Management System to decrease the frequency and duration of app outages, as well as provide an improved customer experience.
Paddy Power reportedly plans to roll out AppDynamics across its entire suite of mobile applications and will use the Application Intelligence platform to develop a platform-as-a-service functionality.
“In trials, the solution delivered invaluable insight into application performance issues before they affected our customers, which meant we could act immediately to remedy problems before our punters even knew we had any,” Paddy Power’s development manager, John Turner, said according to the Mobilemarketingmagazine.com website.
“The real-user monitoring functionality provides additional insight into customer behaviour and experience, making our apps run better. All this vital information will help to shape our digital strategy now and in the future.”
Jeremy Duggan, vice-president for EMEA at AppDynamics, added: “Mobile betting is exploding, and multichannel gaming is the future of the industry.
“For the World Cup alone, our recent App Attention Span study showed that an estimated £500m (€632.7 million/$908.9 million) was to be bet online in the UK. It also showed that betting platforms can’t afford to crash – every millisecond counts.”
source : www.igamingbusiness.com
