Online bookmaker and casino Winner.com has entered into a partnership with English Premier League top-tier football club West Ham United.
The one-year deal will run throughout the 2014-15 season.
Under the agreement, Winner.com will become an official partner of the club.
In addition, Winner.com will benefit from branding placement on LED boards inside the club’s Boleyn Ground home stadium.
“We look forward to working with Winner across our joint initiatives this season and offering Winner a unique platform to reach millions football fans across the world,” West Ham’s commercial director Felicity Croft said.
Earlier this year, West Ham also agreed a deal for online bookmaker Marathonbet.com to become its global betting partner.
Yoni Sidi, marketing director for Winner.com, added: “It is a ground breaking and unique deal and to celebrate we will be offering all our users best price on West Ham to win at each game this season.
“I believe partnering with them will help us improve our reputation as a growing brand in the UK. I believe that this deal symbolises a lot about who we are, and what we wish to achieve.”
source : www.igamingbusiness.com
