Online bingo and casino operator BGO Entertainment has entered into a partnership with affiliate software supplier Income Access.
Under the deal, BGO, which also recently signed a partnership with Playtech, will migrate the affiliate programme to Income Access’ affiliate management software.
BGO’s Income Access white label will also include the firm’s new ad-serving tool, which it said allows operators to manage and optimise their online ad campaigns using geo-targeting, time-of-day, browser and other targeting capabilities.
In addition, BGO will also integrate Income Access’ new mobile software development kit, which it said providers operators with the ability to track ass aspects of their mobile affiliate marketing campaigns.
Migration is scheduled to be completed imminently.
“Income Access’ software, which has a reputation in the iGaming industry that’s second to none, will take BGO’s offering to another level, especially with the use of their mobile SDK, given our increasing emphasis on the mobile channel,” BGO’s head of affiliates Allan Turner said.
Nicky Senyard, founder and chief executive officer of Income Access, added: “Since launching just two years ago, BGO Entertainment has grown into a leading operator in both the online bingo and casino verticals, and we look forward to working with them as their bgo.com brand continues to expand and diversify.”
source : www.igamingbusiness.com
