Sports betting marketing and in-venue technology business BettorView has appointed Javier Vargas as its new president and also named Dae Son as chief revenue officer.
Vargas takes on the role having previously served as chief operations officer for BettorView, a position in which he helped secure a number of new partnerships and quadruple the size of the business.
As president, Vargas will continue to focus on helping grow the business and build on its performance in 2021, during which BettorView experienced record revenue.
Prior to his time with BettorView, Vargas spent over six years as senior director for business development and marketing at DraftKings, while he also an independent consultant within the igaming industry.
“In the nearly three decades that I have worked in the gambling industry, I have had the opportunity to collaborate with many great leaders,” BettorView co-founder and chief executive Seth Schorr said.
“A true leader has the ability to drive process and people. Javier has shown a tremendous ability to excel in both areas. There is no one in whom have more confidence than Javier to take BettorView to the next phase of success.”
Meanwhile, Dae Son became chief revenue officer at BettorView after being promoted from chief marketing officer, a role he held since joining the business in November 2020.
Son will work with Vargas to accelerate BettorView’s revenue growth, as well as continue to strengthen the BettorView brand, with a focus on an omnichannel experience that improves customer engagement across its in-venue and digital channels.
Prior to joining BettorView, Son spent time as vice president of marketing for The Action Network, as well as vice president of performance marketing at William Hill and director of digital media for DraftKings.
