IMG Arena has been named as the official betting data partners for 19 European football leagues and 44 competitions.
The deal involves collaborations with top and lower tiers of the domestic leagues, domestic cups, super cups and women’s football competitions.
It will see IMG broadcast data from top league teams during matches, including the Serbian Super Liga, Czech League Football Association and the Swiss Football League.
The deal was finalised after a tender process, which was supported by the Association of European Professional Football Leagues (The European Leagues).
The agreement is to begin in the 2022/23 or 2023 season.
“We are pleased to have supported our members as they form an exciting new partnership with IMG Arena,” said Jacco Swart, managing director of The European Leagues. “It marks a new era for European football data and is a true reflection of our mission to enhance and protect the national competitions run by the domestic leagues.”
“The new cooperation marks a continuation of our strategy to help our members manage both the integrity and growth of the competitions they organise in a rapidly evolving sports data landscape.”
As part of the deal IMG will have access to live game data from over 8500 matches per season, which it will distribute to hundreds of licensed sportsbook operators globally.
Freddie Longe, EVP and managing director of IMG Arena added: “This new relationship with The European Leagues will be transformational for our business and reinforces our position as a global leader in sports data capture and distribution technology.”
“We are passionate about protecting the integrity of sport and have had a consistent position and commitment to distribution of official content since our launch in 2012.”
Last month IMG Arena was named as the official betting data and livestreaming partner of the Ladies Professional Golf Association.
Last year IMG Arena owner Endeavor agreed to acquire Openbet, the former sports betting division of Scientific Games.
