EveryMatrix has announced a strategic investment in gaming studio startup Jelly Entertainment.
The technology supplier has not disclosed the level of investment or the stake it has acquired in Jelly, but said that the move would strengthen its market position in the gaming development vertical.
Jelly, a studio for real-money games, was founded in the UK in 2020, and becomes the second gaming start-up to have attracted investment from EveryMatrix in less than a year. A deal was announced with Swedish-listed LL Lucky Games – also known as Lady Luck Games – last May.
Under the latest agreement, Jelly will join the provider’s gaming aggregation platform, SlotMatrix, to build, manage and distribute titles to a network of worldwide operators, although the studio will continue to supply casino content to its existing distribution partners.
“Investing in the gaming vertical is a strategic direction for EveryMatrix and I’m pleased to welcome Jelly to our SlotMatrix RGS partners programme,” EveryMatrix CEO Ebbe Groes (pictured) said.
“They already are live with several titles, and we’ve been impressed by the quality and creativity of their work. I see a long partnership ahead and this is why we picked them to continue our series of financial investments in the space.”
David Newstead, CEO of Jelly, said: “We are now in a better position than ever to drive forward our studio expansion and product strategy.
“We share a common vision for entertainment in mobile gaming, and EveryMatrix’s plans for the US, their focus on engaging content and market-leading platform make them an ideal key distribution partner for Jelly to accelerate its product roadmap and grow our footprint in the US and European markets.”
Ashley Bloor, CEO of SlotMatrix RGS, added that EveryMatrix’s new investment in Jelly would give operators more “high-quality, mobile-focused content”.
The investment has been announced after EveryMatrix last month reported a year-on-year increase in revenue and earnings before interest, tax, depreciation and amortisation or its 2021 financial year, despite a negative impact from new German regulations.
Last year, EveryMatrix opened Armadillo Studios in the US – its first iGaming studio investment in the country – while it also launched in New Jersey and applied for licences in Michigan and West Virginia.
