Malta-based BitStars Casino, an online casino brand that offers wagering using real-money and Bitcoin, has entered into a partnership with affiliate software supplier Income Access.
Under the agreement, the BitStars Casino affiliate programme will migrate to the Income Access affiliate management platform.
BitStars Casino’s Income Access white label will feature the firm’s Ad Serving tool, which allows operators to manage and optimise online marketing campaign using various targeting and tracking tools.
In addition, the BitStars Casino brand will also integrate Income Access’ mobile software development kit, which enables users to track all mobile affiliate marketing campaigns.
“As a pioneering brand, we wanted an equally innovative technology partner for our affiliate programme, so Income Access was the obvious choice,” BitStars Casino’s head of casino, Nikolica Vadaski, said.
“Using the Income Access platform and its many sophisticated features, including Ad Serving and a mobile SDK, we’ll be able to take player acquisition for BitStars Casino to another level entirely.”
Nicky Senyard, founder and chief executive of Income Access, added: “Online wagering using the virtual currency Bitcoin is one of the iGaming industry’s most exciting recent innovations.
“It therefore gives me great pleasure to see Bitcoin gaming pioneer BitStars Casino adopt our technology solution to optimise their acquisition of players via the affiliate channel and beyond.”
source : www.igamingbusiness.com
