Global holding company CFH Group has acquired a 50% stake in Tradimo Interactive, owner of the Tradimo.com online trading school and new educational gaming company Tradimo Play.
The acquisition has been negotiated over the last few months and will map onto CFH Group’s strategy of covering all areas of interest to brokers worldwide.
Set up in 2012 by the team behind PokerStrategy.com, Tradimo.com has seen over 1.6 million users learn various skills through a host of lessons and videos.
The firm, which is owned by Etruvian, last month also unveiled a new mobile game-based application in the hope of attracting new traders to the retail FX industry.
The game is expected to launch during the second quarter of 2015.
“The companies in the CFH Group portfolio lead the way in terms of liquidity, technology and front end platforms,” CFH Group chief executive officer Christian Frahm said.
“With the acquisition of 50% of Tradimo Interactive we can now also help brokers with their marketing needs.
“Tradimo Interactive, part of the Etruvian group, is a world-class organisation, with a proven track record in attracting and engaging with huge global audiences – both people already interested in trading as well as bringing new people into an industry.”
Enrique Guzmán, founder of Etruvian, added: “Having transferred the viral marketing techniques of PokerStrategy.com to the financial education environment, we have had global success in evolving tradimo, delivering a unique learning experience to traders.
“Our partnership with CFH Group sees two world class organisations coming together, empowering both of us and strengthening our capabilities and reach.
“The combined force of Tradimo’s deep industry knowledge in viral marketing and education and CFH Group’s industry expertise and insight will undoubtedly result in an exciting future for us both.”
source : www.igamingbusiness.com
