Stats Perform has entered into a new data partnership with streaming TV entertainment business Atmosphere.
Under the deal, Stats Perform will provide Atmosphere Sports viewers with real-time scores, stats, standings, betting lines and a range of other related content for its Atmosphere Sports channel.
The channel can play alongside a broadcast, allowing viewers to view news, insights and data without changing to another channel.
The agreement covers data related to US sports and football’s English Premier League.
“With Atmosphere’s unique market and Stats Perform providing advanced data and insights across a variety of sports, we are looking to bring a whole new level of sports storytelling to a vast new group of fans for years to come,” Stats Perform’s senior vice president of America sales and global partners and channels, Wayne Ford, said.
Atmosphere’s vice president of news and sports, Micah Grimes, added: “We are revolutionising the presentation of sports for businesses. Sports data and the real-time visualisation of that data are critical pieces of that puzzle.
“Stats Perform, with their global coverage, stood out in a competitive data market as the best partner to power our vision to success as we scale.”