DerbyJackpot, a New York-based online real-money horseracing wagering brand, has become the latest operator to launch an affiliate program with affiliate software supplier Income Access.
The new program will be powered by the Income Access acquisition-tracking platform and managed by the firm’s in-house affiliate-marketing specialists.
Launched in 2013, DerbyJackpot offers real-money online wagering on live horseracing at more than 50 racetracks across the US.
The service is open to players in New York, California, Illinois and Pennsylvania and 33 other US states in which residents are able to engage in real-money pari-mutuel betting at the DerbyJackpot website.
“Income Access’ software and team of affiliate managers have a strong reputation in both the European and New Jersey regulated iGaming markets, so we’re confident they will play a vital part in our acquisition of new players,” DerbyJackpot’s vice-president of marketing Ryan Wesely said.
Nicky Senyard, founder and chief executive officer of Income Access, added: “We’re excited to launch the managed affiliate program for DerbyJackpot on our platform.
“A leading brand in the real-money horse-racing vertical, DerbyJackpot provides affiliates with a great opportunity to monetise their US traffic from beyond the regulated iGaming market of New Jersey.”
source : www.igamingbusiness.com
