Sports data provider Stats Perform has partnered with sports betting technology company Sporting Solutions to create the Betting Innovation Centre, which will produce new B2B products focusing on popular betting experiences.
The Betting Innovation Centre aims to integrate data with statistics, combining expertise from data science, sports data, elite modelling and trading to address challenges in customer and operator experiences.
The first product – which is set to launch in November – will focus on player props and betting experiences in football. It will connect player statistics and bet engagement content to a player level.
“The Betting Innovation Centre’s ingredients are truly world-class,” said Shane Gannon, SVP of partnerships at Stats Perform. “Sporting Solutions is renowned for its superior pricing, sharp models and traders and access to Sporting Index to fine-tune product performance.”
“Stats Perform brings the trust and quality of Opta and RunningBall data, seen by fans across sports broadcasters and publishers globally, a legacy of building outstanding front-end experiences to inform and engage bettors, and the sports industry’s largest data science team.”
Andy Wright, CEO of Sporting Solutions, added that he recognises a significant gap in the market for betting that this partnership can fill.
“We share a joint belief with Stats Perform that betting has enormous untapped ‘game-play’ potential,” said Wright. “Dynamic pricing at scale is extremely difficult, which has held back product and market options.”
“The industry also needs innovative, engaging products, that are easy and entertaining for bettors to use and don’t involve lengthy development times for operators. That’s the future we will unlock with our Betting Innovation Centre.”
