Online gaming operator 32Red has appointed Transversal to deliver a new self-service functionality on its sports betting website.
Transversal, a provider of enterprise knowledge solutions for the cloud, will deploy its solution to enable 32Red Sport users to access customer support at any time of the day.
The service will be available to customers accessing the site through a desktop, tablet or mobile device.
The operator will also benefit from using Transversal’s Promotion Engine, which works in conjunction with the web self-service solution to offer personalised, targeted and contextual adverts to customers, based on the information they have searched for.
“The scalability of the platform is one of the reasons we chose Transversal as our partner for this project,” 32Red operations director Pat Harrison said.
“It will allow for straightforward expansion to other 32Red product areas in the future.”
Marc Quantrill, chief sales officer at Transversal, added: “Nowadays, with consumers approaching companies for information on multiple devices from multiple locations, it is becoming more important than ever for organisations to streamline their customer service process.
“We are delighted that 32Red has chosen to work with us on a self-service solution that will help further enhance their already excellent reputation in customer support.”
source : www.igamingbusiness.com
