Software and online gaming specialist OpenBet has entered into a partnership with the British Columbia Lottery Corporation (BCLC).
Under the agreement, OpenBet will integrate its next generation ‘Promote’ system to a giant 12-screen display at the Starlight Casino in New Westminster, British Columbia.
OpenBet has also developed a tailored betting content display that will enhance the sports betting service at the venue.
Promote Studio centrally manages live video feeds of games, as well as the television audio and data feeds, HTML, RSS and social media.
“Our latest deployment of Promote, with BCLC at the Starlight property, means customers can now experience the most dynamic sportsbook experience delivered on one of the largest video walls installed within British Columbia,” OpenBet chief executive officer Jeremy Thompson-Hill said.
“It demonstrates OpenBet’s commitment to a true omni-channel gaming experience that today’s player demands, and which delivers optimum value to operators.”
Rhonda Garvey, vice-president of egaming at the BCLC, added: “This is a brand new and innovative way to engage our players in an interactive and fun atmosphere where they can enjoy all the amenities of a sports lounge, along with the excitement of live sports action betting.
“Offering sportsbook in the casino gives our players a best in class gaming experience.”
source : www.igamingbusiness.com
