L7 Entertainment has gone live in Sweden through a deal with Gaming Innovation Group (GiG), which will power its Lucky Days brand in the country.
This is one of several recent deals that GiG has signed in the last few weeks.
Yesterday (14 July), GiG announced that it had agreed to provide its services to Aspers Group, a land-based casino operator in the UK. On the same day, GIG received a licence to operate in Ontario.
At the beginning of the month GiG entered into two separate deals to provide services to operators in Portugal and Spain.
“At GiG we pride ourselves in being the chosen platform of choice for regulated markets,” said Martin Collins, director of sales and business at GiG. “We have been operating in Sweden from day one and continue to serve the market on behalf of many of our clients’ brands.”
“The addition of Lucky Days further widens our footprint and highlights the ever growing trend to embrace regulation and deliver a safer, more compelling experience for the customer.”
A spokesperson at L7 added, “After working on this project for a long time it’s finally come through and we’re delighted that we have the license ahead of the summer.”
“This wouldn’t be possible without the hard work done by both GiG and the L7 team and serves as a great testament to the cooperation between the two companies.”
